KITA (Chairman: Jin Sik Yoon) and EXPORUM (CEO: Hyun-dai Shin) co-hosted Korea Expo Los Angeles 2026, a K-premium grade product exhibition, from Thursday to Saturday 22 - 24 October local time at Magic Box LA exhibition centre in Los Angeles, California.
A total of 120 booths were installed and 85 Korean consumer goods manufacturing companies attended, which have plans to expand business operation into the United States. These companies specialise in cosmetics, fashion item, food product and household supply manufacturing. The opening ceremony was attended by key figures, including Seok-min Jang, the Senior Executive Director of KITA, Jung Kang, the Consul General of the Republic of Korea in Los Angeles and Dilpreet Sidhu, the Deputy Mayor of International Affairs for Los Angeles. During the ceremony, Deputy Mayor Sidhu conferred an award to KITA to praise the contribution it made in promoting economic and cultural exchanges between Korea and the U.S. and boosting bilateral trade between the two countries.
KITA organised individual business meetings between Korean companies and buyers in North America that possess continent-wide distribution networks to support Korean companies in achieving tangible results in establishing sales networks in the region. A total of 120 large scale distributors attended the exhibition, and key buyers include H Mart, a leading Korean food product distribution company in the U.S., Sally Beauty Holdings, a company with more than 4,000 beauty product stores globally and Del Sol, a large-scale Mexican distribution chain. Over the course of three days, these buyers had more than 400 individual meetings with Korean companies.
KITA Senior Executive Director Seok-min Jang highlighted, "The global demand for Korean products, including food products, cosmetics, fashion items and household supplies, is skyrocketing as K-culture is being adopted as a new lifestyle among global consumers." He added, "By taking Korea Expo Los Angeles 2026 as an opportunity, we will expand K-culture marketing support into the Latin American market in the near future and provide unwavering support to help Korean companies achieve tangible results and discover new markets for K-consumer goods exports."