The Korea International Trade Association (Chairman: Kim Young-ju) and
the Ministry of SMEs and Startups hosted the final round of showcase on April
29th at COEX in Samsung-dong for the merchandise selection of
National Joint Brand “Brand K” from SME products, where they finalized 80
products for its Season 2 merchandise.
“Brand K” is the national joint brand project intended to help those
SMEs that experience difficulties in establishing domestic/overseas sales due
to low brand recognition despite outstanding technology and quality of their
products. 39 products were selected for its Season 1 in September 2019.
The final 165 nominee enterprises and 100 judges including KITA Chairman
Kim Young-ju, Minister Park Young-sun of MSS, Youtuber Daedoseogwan,
entertainer Cho Woo-jong, and singer Sean attended the event.