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A Letter of Intent of offering testbeds for start-ups was signed between KITA and Barcelona
2022-08-31 hit 208
A Letter of Intent of offering testbeds for start-ups was signed between KITA and Barcelona
A Letter of Intent of offering testbeds for start-ups was signed between KITA and Barcelona
A Letter of Intent of offering testbeds for start-ups was signed between KITA and Barcelona
A Letter of Intent of offering testbeds for start-ups was signed between KITA and Barcelona
The Korea International Trade Association (KITA, Chairman: Christopher Koo) signed a Letter of Intent of offering testbeds for start-ups with the City of Barcelona on August 31 at COEX, Samseong-dong in Seoul. The two parties committed to continue on with collaboration to support Korean start-ups to make inroads into the European market.

Barcelona was ranked as the second most innovative city popular among entrepreneurs in Europe. As of 2021, start-ups based on this city increased by 11% compared to 2020 to reach at least 1,900 start-ups.


Considering these advantages, KITA has selected Barcelona as a gateway for Korean start-ups to enter the European market. KITA collaborated with the Barcelona city government since last year to open two rounds of testbed projects at key landmark areas, including Casa Batllo - Gaudi Barcelona and Westfield Glories shopping mall to verify and assess the feasibility of innovative technologies owned by Korean start-ups.


The signatories of the Letter of Intent are Seok-min Jang, the Head of the Digital Innovation Group at KITA (right) and Pau Solanilla, the Commissioner of City Promotion from the Barcelona city government (left).
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