Ministry of Agriculture, Food and Rural Affairs and aT participated in Food
food was showcased at the Expo - the largest exhibition in the Central Asian
region, which attracted a swarm of local visitors.
that offered free food samples turned out to be successful, with Kimchi, Gimbap
and Tteok-bokki enjoying great popularity.
Ministry of Agriculture, Food and Rural Affairs and Korea Agro - Fisheries
& Food Trade Corporation (aT) made an announcement on November 8 on a bilateral collaboration made to participate in Food Expo Qazaqstan 2022 -
an international food product exhibition event, which was held from November 2nd
to 4th in Almaty, Kazakhstan. According to the announcement, the two
organizations partnered with each other to set up a Korea Pavilion to promote
Korean food products. This year’s Food Expo Qazaqstan is the 24th
event to be held so far and is a well-known exposition in the Central Asian
region. The Expo held this year attracted more than 450 companies from 28
countries, including Uzbekistan and other countries in the region. Korean
exporting companies have been taking part in the event since 2017. At the Korea
Pavilion, aT showcased a wide array of Korean food, including processed food
from rice, such as Tteok-bokki, which is popular in the region, along with
items that are promoted to boost income of agricultural households, such as
Yuja tea and fermented sauces.
Korea Pavilion offered free Kimchi, Gimbap and Tteok-bokki samples and
attracted a swarm of local visitors. They also showed keen interest in Korean
traditional food, such as Gochujang or red chili paste and Sikhye - a
traditional sweet Korean rice beverage as well. Local importers that specialize
in purchasing health supplements showed interest in vitamin and collagen
products made by Korean health supplement makers. No-seon Ki, the Head of the
Trade & Food Industry Division at aT, mentioned, “We are fully committed to
providing necessary support to focus on the Central Asian food product market
and expand the horizon beyond Kazakhstan.” Meanwhile, the Korea Pavilion, which
was operated by aT, was recognized with “The Best of The Best” award for its
excellence in booth design, operation and promotion activities.
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