• KITA Held 'Korea-China e-Commerce Cooperation Forum and Consultations'
    2021-07-01 hit 894

    KITA Held 'Korea-China e-Commerce Cooperation Forum and Consultations'

    - Need to pay attention to China's e-commerce market with 780 million internet shopping consumers and a market size of $2.8 trillion -


    The Korea International Trade Association (Chairman: Christopher Koo), the Ministry of Trade, Industry and Energy, the Center for Chinese e-Commerce, and the Chinese Embassy co-hosted ‘2021 Korea-China e-Commerce Cooperation Forum and Consultations’at COEX in Samseong-dong on June 30th.


    Vice Chairman Lee Gwan-seop of the Korea International Trade Association stated in his opening speech, “China has approximately one billion internet users and the largest e-commerce market in the world,” and added, “Since Korea is the world's fifth-largest e-commerce country with digital technology in place, the two countries have unlimited possibilities and potential for cooperation in the field of e-commerce as well.”


    Xiaguoyong, a clerk at the Center for Chinese e-Commerce, said “As China's overseas online shopping market is demonstrating explosive growth in recent years, it will be of great help for Korean companies to secure a new Chinese consumer base and raise global brand awareness if they utilize China's e-commerce platforms.”


    Seo Ga-ram, chief of the Bureau of Trade Cooperation at the Ministry of Trade, Industry and Energy, stated, “If we take advantage of the excellent e-commerce trade environment of the two countries, it will be possible to develop the close relations of trade and economic cooperation that have been built up over the years to be more sustainable and future-oriented.”


    Lee Dong-il, professor of Sejong University, said, “Unlike in the past, when consumers showed habitual and repetitive decision-making patterns, they use multiple media and information sources to make consumption decisions,” and added, “Therefore, it is important to develop loyalty programs for consumer solidarity such as membership.”


    Song Jong-sun, Executive Director at Cafe 24, an e-commerce platform, said, “Collaborating with famous domestic influencers to increase awareness on major social media in China, such as Xiao Hongsu and Weibo will be helpful sales.”


    Meanwhile, some 50 domestic companies who want to enter the Chinese e-commerce platforms and 15 buyers including Jingdong, Tmall, and Suning from China participated in one-on-one online export consultations held along with the forum.

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