Breakfast Seminar... “Predict Uncertain Future with STEPPER”
- President Lee Kwang-hyung of KAIST advised ways to
predict the future in the era of digital transformation -
The Korea International Trade Association
(Chairman: Christopher Koo) held the '151st KITA CEO Breakfast
Seminar' online on May 26th and proposed ways for Korean companies
to forecast the future in the era of digital transformation.
President Lee Kwang-hyung of KAIST
participated in the seminar as a speaker to introduce 'Ways to Predict the
Future' and stated, "In order to predict the uncertain future, we need to
focus on 'STEPPER', the 7 key drivers that affect the future."
STEPPER is an acronym for seven elements:
Society, Technology, Environment, Population, Politics, Economy, and Resource.
When forecasting the future, specification based on these seven criteria is helpful
to make a clearer prediction rather than looking into the whole thing at a
For example, when it comes to technology, you
can predict future directions in technology development and the ways to
introduce related technologies of Korean companies. In terms of resources, you
can anticipate Korean companies' resource utilization potential and future
President Lee said, “If you concretize the
future by criteria, it will help you set clearer goals and execute them
strategically,” and stressed, “Among the seven factors, the two most important
principles that change the future are ‘human’ and ‘technology’. Understanding
the market as well as employees of companies, and anticipating technological
changes are key factors for long-term survival of businesses.”
Korea International Trade Association holds a monthly KITA CEO breakfast
seminar by inviting chief executive officers from the trading industry and
share insights on each field, including economy, management, and humanities.
For any inquiries regarding annual breakfast seminar membership and program, please contact the
Korea International Trade Association (1566-5114).