‘Global e-Business Forum’
- 22 e-commerce companies,
including Amazon and Google… speeches, one-on-one
consultations and consultations for each area took place -
The Korea International Trade
Association (Chairman: Kim Young-ju) hosted ‘Global e-Business
COEX in Samseong-dong on November 20th in cooperation with Payoneer, a global
e-commerce payment platform company.
The forum was held under the theme
of ‘Go Beyond: A Journey to Successful Global e-Business’. E-business companies
such as Google Korea, Amazon, Freebnb, a lodge-sharing platform, and Ulab, a
creator fostering and marketing company participated in the event and
introduced overseas online market entry opportunities and success stories.
Director Shin Seung-gwan of the Korea International Trade Association stated,
“The overseas sales via direct online businesses as of the third quarter of
this year reached 4.1 trillion won, which already replaced last year’s record.
The online commerce is a game-changer in the field of distribution, but there
are still many Korean companies that have not joined the e-business market.” He
added, “I hope this forum helps the Korean companies that have plans to make
inroads into global market build various branding strategies and sales
Tal, President of Payoneer,
the result of the sales analysis of global sellers in the third quarter showed
that Korean sellers ranked 3rd in the world, Korea is an indicator country that
can examine the trend of global e-commerce,” and added “I hope that more Korean companies will take advantage e-commerce to
seize the opportunity to expand into overseas markets in the future.”
Ho-jung, CEO of Meilin, who sells miscellaneous goods such as socks and
leggings on Amazon, shared her success secret by saying “It is basic to have
attractive products that catch the eyes of consumers. Now it is becoming more
important to communicate with customers through social media (SNS) and reviews.”
14 overseas e-commerce companies and 200 Korean companies, including Amazon,
Shoppy, Southeast Asia's second largest e-commerce platform, and Wish, the US
mobile shopping application, participated in the 'Overseas Marketplace
One-on-One Consultation' held along with the forum.