• “It was a Good Decision to Participate in China International Import Expo”
    2018-11-19 hit 502

    It was a Good Decision to Participate in China International Import Expo


    - 186 companies carried out 4,247 consultationsagreed to provide nose masks to 30,000 convenient stores at petrol stations in China -  



     The Korea International Trade Association (Chairman, Kim Young-joo) said that they recorded 4247 consultation results at the China International Import Expo", in which the organization participated with the Ministry of Trade, Industry and Energy and 186 companies for six days from November 5th.



     According to the Korea International Trade Association, as the highest ranking officials of China, including Xi Jinping participated in the event, there were many inconveniences such as excessive security screening and complicated participation procedures. However, with the participation of the large companies from each province of China, Korean participants achieved significant results.  



     A Korean company A, who participated in the fair with a nose mask, signed a memorandum of understanding worth 50 million U.S. dollars with the convenience store that have chains in 30,000 petrol stations operated by the China Petroleum & Chemical Corporation (Sinopec). Another Korean company B ran a facial mask booth with the existing Chinese agent and signed a memorandum of understanding worth 10 million U.S. dollars.



     The promotional effect was also sizable. A Korean company C, which introduced the native character, not only had consultations with buyers but also had an interview with the Chinese Economic Network, one of the three major media in China, and had an opportunity to advertise their products all over China. Company ran out of the samples of augmented reality (AR) for children's education booklet that they brought to the exhibition in two days and realized China's active spending patterns and huge purchasing power.


     Cho Hak-hee, the head of International Affairs Group of the Korea International Trade Association, said, " We expect to see further upgraded event next year as the Chinese government is showing a strong commitment to foster the Import Expo as a national event. He also added, 71.5 percent of the exports who participated in this years event said, we would participate in next year as well. Therefore, we will continue to support them so that their consultations will be led to actual contracts.


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