KITA News and Reports
  • Enhance SME’s Competitiveness for ‘Online Sales Overseas’
    2018-05-30

    Enhance SME’s Competitiveness for ‘Online Sales Overseas’

    - KITA and IBK jointly carry out education on online exports and mentoring
    for 100 novice exporters -


    The Korea International Trade Association (Chairman, Kim Young-joo) held an opening ceremony of the ‘2018 International e-Commerce Professional Education and Mentoring' for the small and medium-sized
    exporters at the Trade Tower in Samseong-dong on May 24 in cooperation with the Industrial Bank of Korea (IBK).



    This program was first launched last year and it provides five weeks of education on e-commerce basic and five-month-long group mentoring to 100 online novice exporters selected by the Korea International Trade Association and Industrial Bank of Korea. Lecturers and mentors are comprised of power sellers with rich
    experiences in selling overseas. They share their expert  knowledge and know-how with the trainees step by step so that the small exporters will be able to achieve their sales goal for the high
    demand season at the end of the year.



    Some of the companies that have participated in the ‘International e-Commerce Professional Education and Mentoring' program now make tens of thousands of dollars in sales each month. Some of their
    products have been also listed in the Amazon’s Hot New Release or Amazon’s Choice, the lists of promising products selected by Amazon.

    An official at Company B which was listed on Amazon’s Choice last year through this program and currently expanding its overseas online sales business said, "The mentoring program is very beneficial because it
    does not end with a simple education. It provides practical advice and know-how in business management such as keyword advertising and sales management."

    Han Jin-hyun, vice-chairman of the Korea International Trade Association, said “Korean trading companies’ interest and demand in e-commerce exports are dramatically surging as the amount of online sales overseas of Korean products reached 3 trillion won last year. " He also mentioned, "The Korea International Trade Association will exert its best to expand the foundation for e-commerce exports for the small and
    medium-sized enterprises through the international e-commerce mentoring system, the overseas online sales platform Kmall24, and a variety of cooperation with global platforms such as Alibaba."

     

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